Sports Betting Acquisitions – Casino & Gambling M&A Tracker

M&A activity is swelling in the online gambling sector, driven by vast appetite to conquer the newly regulated US sports betting market. On this page we keep a comprehensive record of acquisitions in the online betting & gaming sector, spanning North America, Europe and beyond.

2021 M&As

August 2021

  • Telescope
    • Buyer: Bally’s Corporation
    • Price: Undisclosed
    • Date announced: 12th August 2021
    • Link: Official announcement
    • Categories: Sports, Fan engagement, US
  • Golden Nugget Online Gaming
    • Buyer: DraftKings
    • Price: $1.56bn
    • Date announced: 9th August 2021
    • Link: Official announcement
    • Categories: B2B, Betting, US
  • MGM Growth Properties
    • Buyer: VICI Properties
    • Price: $17.2bn
    • Date announced: 4th August 2021
    • Link: Official announcement
    • Categories: Land-based, Properties, US
  • Score Media and Gaming
    • Buyer: Penn National Gaming
    • Price: $2bn
    • Date announced: 4th August 2021
    • Link: Official announcement
    • Categories: Sports, Betting, US
  • Momentum Sports and Entertainment
    • Buyer: Sporttrade
    • Price: Undisclosed
    • Date announced: 4th August 2021
    • Link: Official announcement
    • Categories: Betting Exchange, Betting, US

July 2021

  • Association of Volleyball Professionals
    • Buyer: Bally’s Corporation
    • Price: Undisclosed
    • Date announced: 13th July 2021
    • Link: Official announcement
    • Categories: Sports, Betting, US
  • USBookmaking
    • Buyer: Elys Game Technology
    • Price: $12m
    • Date announced: 7th July 2021
    • Link: Official announcement
    • Categories: B2B, Gaming, US

May 2021

  • Spin Games
    • Buyer: Bragg Gaming
    • Price: $30m
    • Date announced: 12th May 2021
    • Link: Official announcement
    • Categories: B2B, Gaming, US
  • Premier Turf Club
    • Buyer: PointsBet
    • Price: $2.9m
    • Date announced: 11th May 2021
    • Link: Official Announcement
    • Categories: Pari-mutuel wagering, Betting, US
  • Chartboost
    • Buyer: Zynga
    • Price: $250m
    • Date announced: 5th May 2021
    • Link: Official announcement
    • Categories: Social Gaming, Marketing, US
  • Outkick Media
    • Buyer: Fox Corp
    • Price: Undisclosed
    • Date announced: 5th May 2021
    • Link: Official announcement
    • Categories: media, sports betting, US
  • Action Network
    • Buyer: Better Collective
    • Price: $240m
    • Date announced: 4th May 2021
    • Link: Official announcement
    • Categories: Affiliate, Sports, US
  • Lineups.com
    • Buyer: Catena Media
    • Price: $40m
    • Date announced: 4th May 2021
    • Link: Official announcement
    • Categories: Affiliate, Sports, US
  • FanHub
    • Buyer: Genius Sports
    • Price: Undisclosed
    • Date announced: 3rd May 2021
    • Link: Official announcement
    • Categories: Sports, casino, fan engagement, US

April 2021

  • Blue Ribbon Software Ltd
    • Buyer: Draftkings
    • Price: Undisclosed
    • Date announced: 5th April 2021
    • Link: Official announcement
    • Categories: Gamification, Technology
  • Gamesys
    • Buyer: Bally’s
    • Price: $2bn
    • Date announced: Terms agreed 13th April
    • Link: Official announcement
    • Categories: Merger
  • Tropicana Las Vegas
    • Buyer: Bally’s
    • Price: Deal valued at approx $308m
    • Date announced: Terms agreed 13th April
    • Link:  Official announcement
    • Categories: land-based, casino, US
  • Montbleu Resort Casino & Spa
    • Buyer: Bally’s
    • Price: Undisclosed
    • Date announced: Deal completed on 7th April
    • Link: Official announcement
    • Categories: land-based, casino, US

March 2021

  • Synergy Sports
    • Buyer: Sportradar
    • Price: Undisclosed
    • Date announced: 22nd March 2021
    • Link: Official announcement
    • Categories: Data, Distribution, US
  • Banach Technology
    • Buyer: PointsBet
    • Price: $43m
    • Date announced:  16th March 2021 (Deal completed on 21st April 2021)
    • Link: Official announcement
    • Categories: Betting, Solutions, US

February 2021

  • SportCaller
    • Buyer:  Bally’s
    • Price: Undisclosed
    • Date announced:  8th February 2021
    • Link: Official announcement
    • Categories: Sports, Free-to-play, betting, US

January 2021

  • Monkey Knife Fight
    • Buyer: Bally’s
    • Price: $90m
    • Date announced:  Announced on 26th January 2021 (Deal completed on 23rd March 2021)
    • Link: Official announcement
    • Categories: Sports, Daily fantasy sports, US

2020 M&As

December 2020

  • Lucky Dino Gaming Limited
    • Buyer: Esports Entertainment Group
    • Price: $30m
    • Date announced:  16th December 2020
    • Link: Official announcement
    • Categories: Online casino, US
  • Belle of Baton Rouge casino
    • Buyer: Casino Queen Holdings
    • Price: Undisclosed
    • Date announced:  1st December 2020
    • Link: Official announcement
    • Categories: Land-based, Casino, US

October 2020

  • William Hill
    • Buyer: Caesars Entertainment
    • Price:  £2.9bn ($3.72bn)
    • Date announced:  1st October 2020 (Completed on 23rd April 2021)
    • Link: Official announcement
    • Categories: Sports betting, US

August 2020

  • Esports Gaming League
    • Buyer: Esports Entertainment Group
    • Price: Undisclosed
    • Date announced:  26th August 2020
    • Link: Official announcement
    • Categories: Online casino, Gaming, US

July 2020

  • Isle of Capri Casino in Kansas City, Missouri and the Lady Luck Casino in Vicksburg, Mississippi
    • Buyer: Twin River Worldwide Holdings (Now Bally’s)
    • Price: $230m
    • Date announced: Deal completed 2nd July 2020
    • Link: Official announcement
    • Categories: Land-based, Casino, US

2019 M&As

November 2019

  • CG Technology’s sportsbook assets
    • Buyer: William Hill
    • Price: Undisclosed
    • Date announced:  20th November 2019
    • Link: Official announcement
    • Categories: Sports betting, US

October 2019

  • The Stars Group
    • Buyer: Flutter Entertainment
    • Price: Undisclosed
    • Date announced:  2nd October 2019 (Deal completed on 5th May 2020)
    • Link: Official announcement
    • Categories: Betting, Online Casino, US 

June 2019

  • Caesars Entertainment
    • Buyer: Eldorado Resorts
    • Price: $17.4bn
    • Date announced:  24th June 2019 (Deal completed on 20th July 2020)
    • Link: Official announcement
    • Categories: Land-based, Casino, US