M&A activity is swelling in the online gambling sector, driven by vast appetite to conquer the newly regulated US sports betting market. On this page we keep a comprehensive record of acquisitions in the online betting & gaming sector, spanning North America, Europe and beyond.
2021 M&As
October 2021
- Degree 53
- Buyer: Bally’s Corporation
- Price: Undisclosed
- Date announced: 27th October 2021
- Link: Official announcement
- Categories: B2B, Software, US
- Unikrn esports assets
- Buyer: Entain
- Price: Undisclosed
- Date announced: Completed on 19th October 2021 (Announced 12th August 2021)
- Link: Official announcement
- Categories: B2B, Software, US
- StarLark
- Buyer: Zynga
- Price: $525m
- Date announced: Completed 8th October 2021 (Announced 5th August 2021)
- Link: Official announcement
- Categories: B2B, Software, US
- ACS’s PlayOn cashless gaming solution
- Buyer: Scientific Games
- Price: Undisclosed
- Date announced: 5th October 2021
- Link: Official announcement
- Categories: B2B, Software, US
- Aspire Global’s B2C operations (Entire portfolio)
- Buyer: Esports Technologies
- Price: $75.9m
- Date announced: 1 October 2021
- Link: Official announcement
- Categories: Esports betting, US
September 2021
- Finalto (Playtech Subsidiary)
- Buyer: Gopher Investments
- Price: $250m
- Date announced: 29th September 2021
- Link: Official announcement
- Categories: B2B, Software, US
- OpenBet
- Buyer: Endeavor
- Price: $1.20bn
- Date announced: 27th September 2021
- Link: Official announcement
- Categories: B2B, Software, US
- Singular
- Buyer: Flutter Entertainment
- Price: Undisclosed
- Date announced: 23rd September 2021
- Link: Not available
- Categories: B2B, Software
- William Hill (UK and EU assets)
- Buyer: 888
- Price: £2.2bn
- Date announced: 9th September 2021
- Link: Official announcement
- Categories: B2B, Online casino, Online betting, US
- i15 Media (affiliate assets)
- Buyer: Cetna Media
- Price: $45m
- Date announced: 9th September 2021
- Link: Official announcement
- Categories: Marketing, Affilaite, US
August 2022
- Sideplay Entertainment
- Buyer: Scientific Games
- Price: Undisclosed
- Date announced: 23rd August 2021
- Link: Official announcement
- Categories: B2B, iLottery
- Telescope
- Buyer: Bally’s Corporation
- Price: Undisclosed
- Date announced: 12th August 2021
- Link: Official announcement
- Categories: Sports, Fan engagement, US
- Golden Nugget Online Gaming
- Buyer: DraftKings
- Price: $1.56bn
- Date announced: 9th August 2021
- Link: Official announcement
- Categories: B2B, Betting, US
- MGM Growth Properties
- Buyer: VICI Properties
- Price: $17.2bn
- Date announced: 4th August 2021
- Link: Official announcement
- Categories: Land-based, Properties, US
- Score Media and Gaming
- Buyer: Penn National Gaming
- Price: $2bn
- Date announced: 4th August 2021
- Link: Official announcement
- Categories: Sports, Betting, US
- Momentum Sports and Entertainment
- Buyer: Sporttrade
- Price: Undisclosed
- Date announced: 4th August 2021
- Link: Official announcement
- Categories: Betting Exchange, Betting, US
July 2021
- Association of Volleyball Professionals
- Buyer: Bally’s Corporation
- Price: Undisclosed
- Date announced: 13th July 2021
- Link: Official announcement
- Categories: Sports, Betting, US
- USBookmaking
- Buyer: Elys Game Technology
- Price: $12m
- Date announced: 7th July 2021
- Link: Official announcement
- Categories: B2B, Gaming, US
May 2021
- Spin Games
- Buyer: Bragg Gaming
- Price: $30m
- Date announced: 12th May 2021
- Link: Official announcement
- Categories: B2B, Gaming, US
- Premier Turf Club
- Buyer: PointsBet
- Price: $2.9m
- Date announced: 11th May 2021
- Link: Official Announcement
- Categories: Pari-mutuel wagering, Betting, US
- Chartboost
- Buyer: Zynga
- Price: $250m
- Date announced: 5th May 2021
- Link: Official announcement
- Categories: Social Gaming, Marketing, US
- Outkick Media
- Buyer: Fox Corp
- Price: Undisclosed
- Date announced: 5th May 2021
- Link: Official announcement
- Categories: media, sports betting, US
- Action Network
- Buyer: Better Collective
- Price: $240m
- Date announced: 4th May 2021
- Link: Official announcement
- Categories: Affiliate, Sports, US
- Lineups.com
- Buyer: Catena Media
- Price: $40m
- Date announced: 4th May 2021
- Link: Official announcement
- Categories: Affiliate, Sports, US
- FanHub
- Buyer: Genius Sports
- Price: Undisclosed
- Date announced: 3rd May 2021
- Link: Official announcement
- Categories: Sports, casino, fan engagement, US
April 2021
- Blue Ribbon Software Ltd
- Buyer: Draftkings
- Price: Undisclosed
- Date announced: 5th April 2021
- Link: Official announcement
- Categories: Gamification, Technology
- Gamesys
- Buyer: Bally’s
- Price: $2bn
- Date announced: Terms agreed 13th April
- Link: Official announcement
- Categories: Merger
- Tropicana Las Vegas
- Buyer: Bally’s
- Price: Deal valued at approx $308m
- Date announced: Terms agreed 13th April
- Link: Official announcement
- Categories: land-based, casino, US
- Montbleu Resort Casino & Spa
- Buyer: Bally’s
- Price: Undisclosed
- Date announced: Deal completed on 7th April
- Link: Official announcement
- Categories: land-based, casino, US
March 2021
- VSiN
- Buyer: Draftkings
- Price: $100m (estimate)
- Date announced: 30th March 2021
- Link: Official announcement
- Categories: Media, TV, US
- Synergy Sports
- Buyer: Sportradar
- Price: Undisclosed
- Date announced: 22nd March 2021
- Link: Official announcement
- Categories: Data, Distribution, US
- Banach Technology
- Buyer: PointsBet
- Price: $43m
- Date announced: 16th March 2021 (Deal completed on 21st April 2021)
- Link: Official announcement
- Categories: Betting, Solutions, US
February 2021
- SportCaller
- Buyer: Bally’s
- Price: Undisclosed
- Date announced: 8th February 2021
- Link: Official announcement
- Categories: Sports, Free-to-play, betting, US
January 2021
- Monkey Knife Fight
- Buyer: Bally’s
- Price: $90m
- Date announced: Announced on 26th January 2021 (Deal completed on 23rd March 2021)
- Link: Official announcement
- Categories: Sports, Daily fantasy sports, US
2020 M&As
December 2020
- Lucky Dino Gaming Limited
- Buyer: Esports Entertainment Group
- Price: $30m
- Date announced: 16th December 2020
- Link: Official announcement
- Categories: Online casino, US
- Belle of Baton Rouge casino
- Buyer: Casino Queen Holdings
- Price: Undisclosed
- Date announced: 1st December 2020
- Link: Official announcement
- Categories: Land-based, Casino, US
October 2020
- William Hill
- Buyer: Caesars Entertainment
- Price: £2.9bn ($3.72bn)
- Date announced: 1st October 2020 (Completed on 23rd April 2021)
- Link: Official announcement
- Categories: Sports betting, US
August 2020
- Esports Gaming League
- Buyer: Esports Entertainment Group
- Price: Undisclosed
- Date announced: 26th August 2020
- Link: Official announcement
- Categories: Online casino, Gaming, US
July 2020
- Isle of Capri Casino in Kansas City, Missouri and the Lady Luck Casino in Vicksburg, Mississippi
- Buyer: Twin River Worldwide Holdings (Now Bally’s)
- Price: $230m
- Date announced: Deal completed 2nd July 2020
- Link: Official announcement
- Categories: Land-based, Casino, US
2019 M&As
November 2019
- CG Technology’s sportsbook assets
- Buyer: William Hill
- Price: Undisclosed
- Date announced: 20th November 2019
- Link: Official announcement
- Categories: Sports betting, US
October 2019
- The Stars Group
- Buyer: Flutter Entertainment
- Price: Undisclosed
- Date announced: 2nd October 2019 (Deal completed on 5th May 2020)
- Link: Official announcement
- Categories: Betting, Online Casino, US
June 2019
- Caesars Entertainment
- Buyer: Eldorado Resorts
- Price: $17.4bn
- Date announced: 24th June 2019 (Deal completed on 20th July 2020)
- Link: Official announcement
- Categories: Land-based, Casino, US