Sports data supplier Sportradar has agreed to a multi-year partnership with PointsBet to enhance its US sportsbook offerings.
Sportradar will supply several forms of data to improve the betting experience for PointsBet’s customers in various states.
Details of the Sportradar and PointsBet partnership
Sportradar will provide data for PointsBet US in several sports. These include the MLB, NHL and NBA, in addition to American football and basketball at college level.
Through the partnership, Sportradar will use its data to provide players with odds suggestions in the build-up to sporting events. On top of that, the company will use live scores and match trackers to help PointsBet US customers keep a closer eye on their favourite games.
In addition to the above, Sportradar’s solutions will help them develop trading tools and provide real-time data.
Neale Deeley, US Betting Managing Director for Sportradar, said: “Like Sportradar, PointsBet continues to strengthen its position in the US betting market. We look forward to working together to help PointsBet deliver a cutting-edge product to its consumers.”
Sportradar and its growing presence in the US
PointsBet is the latest partner for Sportradar, which was founded in 2001 in Norway — and now has its headquarters in Switzerland.
In addition to PointsBet, Sportradar has partnered with FanDuel, TwinSpires, and Bally’s Interactive — plus several other betting companies.
Sportradar offers several services to sportsbooks throughout the US, as well as in Europe. For example, it offers FanDuel betting widgets and plenty of similar offerings to what it will with PointsBet.
At the time of its partnership with FanDuel, which took place back in August, FanDuel’s Sportsbook General Manager Niall Connell said: “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers.
“Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets, and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”
Sports betting in the US: an ever-growing market
Since the Professional and Amateur Sports Betting Protection Act (PASPA) was repealed in 2018, sports wagering in the US has grown significantly. At the time of writing in December 2021, 30 states — alongside Washington DC — have launched a market in some way, shape or form.
Nebraska and Maryland will soon join the party, but both are currently working on the ins and outs of how their regulated markets will work.
Some of the largest sportsbooks in the US include FanDuel, DraftKings, and BetMGM. PointsBet, which originated in Australia, also has a popular US sportsbook.
Players in seven US states can currently use PointsBet’s services. These are Illinois, New Jersey, Colorado, West Virginia, Iowa, Michigan, and Indiana.
Commenting on the company’s partnership with Sportradar, PointsBet USA Chief Executive Johnny Aitken said the following.
“The PointsBet team is unwavering in our commitment to providing the most comprehensive and fastest in-play betting experience.
“We are excited today to officially announce our partnership with Sportradar and look forward to enhancing those in-play betting capabilities alongside their team.”