Shape Games enters US market with Colorado license

The Danish B2B platform provider Shape Games has been granted an iGaming vendor license in the state of Colorado.

This marks the company’s first-ever license in the US market and signals the company’s entry into the market.

Shape receives first US license

The Colorado Limited Gaming Control Commission, which regulates gambling in the state of Colorado, has approved Shape’s license application, setting the stage for future growth in the US.

With its Colorado license, Shape has managed to successfully enter the US gambling market.

The Danish company has already secured deals with several US operators including Bally’s Corporation, positioning the company to further expand its footprint in the North American gambling market.

Shape CEO Christian Risom said: “We’re very pleased to receive this approval as the first of multiple licenses we are pursuing in order to be a leader in gaming services to the US market. 

“Colorado is one step in our plan to provide the leading consumer engagement platform for the gaming industry as it grows in the American market. Our clients say that our platform is the most modern, engaging, and consumer-focused engine in the industry. That stems from our origin as a consumer app developer working with companies like Apple, Red Bull and Ikea.”

Morten Tonnesen, Shape’s Chief Commercial Officer added: “Our focus is on bringing consumer app best practices to iGaming for the benefit of our partner operators and their customers. The customisable apps are designed with user experience at the heart of the design process and makes our apps competitive with the popular entertainment apps that are vying for time-starved consumers.”

What is Shape Games?

Shape Games is a Copenhagen-based B2B platform developer that delivers digital products that have been used by millions of consumers.

The company has built successful applications for European online gambling companies, including the market-leading Danish state operator Danske Spil.

The business has managed to build a reputation of reliability in Europe, winning several industry awards over the years and now has its sights firmly set on the US market.

The Colorado gambling market

The state of Colorado is home to several legal gambling options including online sports wagering and land-based casino gaming.

The state launched its legal sports betting market on 1 May 2020 and also marked the first day that operators could launch their online and mobile betting apps.

Now after a year of being operational, Colorado’s betting market is home to some of the biggest names in US sports betting including DraftKings, FanDuel, William Hill, BetMGM, PointsBet, and WynnBet.

According to the latest figures from the state of Colorado, bettors in the state of Colorado wagered $408.3m on sporting events in September.

September’s handle marked a significant increase on the state’s previous handle record of $326.9m from January 2021. September’s figure was also up 92.7% month-on-month on the $211.9m wagered in August.

In terms of revenue, Colorado sportsbooks generated just under $22.7m in gross revenue. This marks the second-highest revenue figure since the state’s betting market went live back in May 2020.