Rush Street Interactive announces Boom Entertainment investment

The online casino and sports betting operator Rush Street Interactive (RSI) has made a minority investment in the game developer Boom Entertainment.

Boom Entertainment is an online casino game developer and supplier as well as a technology provider.

RSI invests in Boom Entertainment

Yesterday, RSI, the company behind the BetRivers online betting platform, announced it had made a minority investment in Boom Entertainment.

Financial terms of the deal were not disclosed, but the announcement confirmed the deal included a commercial agreement that will see Boom Entertainment integrate its remote gaming server and licence online casino and sports betting games for RSI.

RSI will be able to offer these games to customers on its real-money and social casino platforms using its proprietary online gaming platform.

As part of the deal, Boom Entertainment will also develop certain custom games and RSI will have exclusive rights to these games for at least one year after release.

The deal will also provide RSI with market access opportunities for online casino and sports betting via Boom’s existing relationships with land-based operators in Louisiana, Mississippi, and New Mexico.

RSI explained it plans to launch mobile sports betting in the state of Louisiana during the upcoming football season. Louisiana legalised sports betting back in June 2021.

Richard Schwartz, President of RSI, said: “Boom shares our focus on technological excellence and innovation, and the team has a proven ability to design games that retain players through simple, yet creative, game mechanics. 

“By bringing this content to and, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry. 

“Moreover, we are very pleased to add Louisiana, Mississippi, and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be.”

Boom’s co-founder and chief executive, Stephen Murphy, said: “We are excited to partner with RSI, an industry leader who understands and appreciates the importance of high-quality game design.

“We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”

What is Boom Entertainment?

Founded in 2015 and based in New York, Boom Entertainment is a game developer and technology provider that operates in the online casino and free-to-play spaces of the gambling sector.

The business has helped to develop the online gaming products and services of its partners which include NBC Sports, MSG Network and Golf. One of the firm’s most successful products is the NBC Sports Predictor.

Boom is led by gaming and technology executives Stephen A. Murphy, Co-Founder and CEO, and Med Nadooshan, President and CTO. The team has over a decade of experience and has created several popular casino games.

What has RSI been up to?

RSI’s investment in Boom Entertainment marks the operator’s latest attempt to expand its presence in the US gambling space.

The operator currently has a presence in Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa and West Virginia.

On Tuesday, RSI announced that former Chicago Bears Super Bowl-winning coach and Pro Football Hall of Famer Mike Ditka will be an NFL brand ambassador for its online sportsbook, BetRivers.

The appointment of Ditka comes as the operator plans to strengthen its position in the state of Illinois.

The 81-year-old Ditka will take part in various promotions and events across BetRivers’ social media platforms. Ditka will also offer his thoughts on NFL games through “Da Coach’s Picks of the Week” and feature in a weekly web video series titled “Beat Da Coach.”