PointsBet launches online casino in New Jersey

The Australian sportsbook operator PointsBet has launched its online casino product in the state of New Jersey.

This comes after the operator inked a market access deal for sports betting with the Cliff Castle Casino in the state of Arizona.

PointsBet Casino goes live in NJ

Having received approval from the New Jersey Division of Gaming Enforcement, the Australian sportsbook operator has now launched its online casino product in the Garden State.

PointsBet will operate in the state under one of the Bally’s Corporation licenses, which recently went active.

This launch comes after PointsBet debuted its online casino product in Michigan back in May.

According to the operator’s announcement, PointsBet now has online casino access in the states of New Jersey, Pennsylvania, Michigan and West Virginia. PointsBet estimates that operations in these states can bring in a combined revenue of $3.5bn a year once the markets reach maturity.

In April, PointsBet told investors that it expects online casino revenues to surpass that of online sports betting. However, this could take some time due to the slower pace of online casino legalisation across the US.

PointsBet Group CEO and Managing Director Sam Swanell said: “We are thrilled to be able to expand our iGaming presence in the United States and bring our proprietary online casino product to the robust New Jersey market.

“The continued growth of our iGaming presence further advances our ability to acquire and retain premium clients, complementing our existing sports wagering products.”

Manjit Gombra Singh, PointsBet President of Product and Technology added: “I am proud of our iGaming team for a successful expansion into New Jersey following what has been a tremendous introduction of our proprietary online casino product in Michigan.

“We are excited for what the future holds and welcome the opportunity to continuously improve and expand the online casino presence at PointsBet.”

PointsBet takes a different approach

PointsBet appears to have taken a different approach to its online casino rollout compared to most other online operators.

Typically, online casino operators have used the Garden State as a testing ground before launching online. However, PointsBet first launched its online casino in Michigan instead.

Bally’s Corporation took a similar approach with its online sportsbook app Bally Bet. Instead of debuting the app in New Jersey, Bally’s chose to launch it in the state of Colorado.

PointsBet in the US

Since entering the US market in 2019 with the launch of its online sportsbook in New Jersey, PointsBet has quickly established itself as a household sports betting name.

At the time of writing the operator currently offers sports betting in Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey. 

PointsBet also has plans to launch its online sportsbook product in several other states including Arizona, Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia. However, this is subject to enabling legislation, market access agreements, and receiving regulatory approval from the necessary regulators.

The operator also has its sights set on the soon-to-launch Canadian sports betting market, after the country approved single-event wagering last month.

Earlier this month, PointsBet announced its appointment of Chantal Cipriano as the company’s new vice president, legal, compliance, and people for its Canadian division.

This came after the operator announced that former Monkey Knife Fight president Nic Sulsky would also join PointsBey to lead the operator’s push into Canada.

In June, Bill C-128, also known as the Safe and Regulated Sports Betting Act, received Royal Assent.