The Australian sports betting brand PointsBet is the latest operator to launch an online sportsbook in the state of Virginia.
This comes after the operator received approval to enter the Virginian betting market back in November.
PointsBet goes live in Virginia
Yesterday, PointsBet officially launched its mobile and online sportsbook in the state of Virginia.
Residents and sports fans in Old Dominion will now be able to place a variety of wagers on multiple sports via the PointsBet sportsbook.
The Australian sportsbook brand secured entry into the market earlier this year via a market access agreement with Colonial Downs, the only licensed gaming company that operates and is headquartered in Virginia.
Colonial Downs operates Rosie’s Gaming Emporiums in Richmond, Hampton, New Kent County, and Vinton. The company also owns the Colonial Downs Racetrack located in New Kent County.
Johnny Aitken, PointsBet USA CEO said: “We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community.
“Virginian sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
“Colonial Downs Group is proud to partner with PointsBet, a premier sports betting platform and one of the most successful operators in the nation,” said Colonial Downs Group Chief Operating Officer Aaron Gomes. “We are pleased to help bring this gaming option to our loyal customers and other gamers in Virginia.”
PointsBet brand ambassador Allen Iverson added: “I am excited to welcome PointsBet to my home state. Speed and agility always defined my game, and that is exactly what puts PointsBet above the rest. Get into the game with more in-play and real-time options. Take control of your experience and join me on PointsBet to Live Your Bet LifeTM.”
With its launch in Virginia now complete, PointsBet’s mobile sportsbook is now operational in eight states with legal betting.
At the time of writing, PointsBet is now live and operational in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, and West Virginia.
PointsBet launches new promo
To help celebrate the launch of PointsBet in Virginia, the operator will offer Virginia bettors with the “Bet & Get” offer. With this promo, customers can earn 10% of their cumulative wagers in Free Bets during the month of December, across five tiers.
A customer wagering $500 in cumulative wagers during December will earn a $50 free bet, $1,000 a $100 free bet, $2,500 a $250 free bet, $5,000 a $500 free bet, and finally $10,000 a $1,000 free bet. According to the announcement, customers will be credited within 24 hours.
Sports betting in Virginia
Sports betting in Virginia became legal in April 2020, when the state legislature approved two sports betting bills, authorizing online sports betting. Under state law, up to 12 sports betting licenses are up for grabs.
Virginia’s betting market went live in January 2021 with the launch of FanDuel through a partnership with the Washington Football Team.
With the launch of PointsBet, there are now more than ten operators currently live in the state. The Australian operator will now join the likes of DraftKings, Bally Bet, BetMGM, BetRivers, FanDuel, Caesars, WynnBet, Unibet, Golden Nugget, and Barstool.
More operators are also expected to launch in the coming months including 888’s SI Sportsbook and Betway, which both secured entry into the market in November.
According to the latest figures for the state’s betting market, sportsbooks in the state processed a record $427.3m in sports wagers in October and managed to generate $30.2m in revenue.