US gambling giant Penn National Gaming (PNG) has paid $10,000 to settle Barstool Sportsbook violations in the state of Indiana.
The online sports betting brand was issued a fine over a “questionable” video posted on the social media site TikTok.
According to a notice from the Indiana Gaming Commission (IGC), posted last week, PNG self-reported the “questionable” video back in March.
The state regulator said that the video shared on the brand’s TikTok channel breached marketing regulations, specifically around “false and misleading advertising.”
In the notice, the IGC said: “A junior member of Barstool’s social media team posted a questionable video discussing gambling losses with a 12-second duration on a Barstool-owned and controlled TikTok account.”
According to the regulator, the video was live for 12 hours and deleted as soon as Barstool’s social media manager became aware of the post. However, a third-party social media account copied the video and shared it on Twitter, where it apparently remains viewable.
According to Indiana’s sports betting regulations, advertising material published by a sports betting operator must not directly advertise or promote sports wagering to minors.
Promotional material must also display a prominent message which states “if you or someone you know has a gambling problem and wants help call 1-800-WITH-IT”.
Advertising material must also state that patrons must be at least 21 years old to bet, not imply a greater chance of winning based on betting more, and not imply a greater chance of winning than other sports betting operators.
On top of this, all direct marketing should allow the option to unsubscribe.
The IGC did not state which of these the Barstool video violated.
Barstool worked quickly to remove the video
Penn National said the employee who posted the video was suspended without pay for a month. On top of that, the entire company received a responsible gambling refresher the following day.
Penn did point out that the content was only a Barstool Sports account, not any account controlled by Penn National Gaming or Barstool Sportsbook.
Despite this, Penn, which owns a 36% stake in Barstool, agreed to pay the $10,000 settlement fee.
Barstool has a history with responsible gambling issues
This is not the first time Barstool has come under fire for its advertising tactics.
Last year, the company used a child to advertise a bet on its Instagram account, which attracted a backlash.
However, the company has also made an effort to address those concerns around responsible gambling advertising. The main Barstool Sportsbook accounts on social media regularly share posts that contain responsible gambling messaging.
On top of this, Penn put out a job posting for a responsible gambling analyst back in July.