New Hampshire posts record-breaking sports betting figures for October

New Hampshire is the latest state with legal sports betting to post record-breaking figures for the month of October.

According to the latest figures from the New Hampshire Lottery, Bettors in the state wagered a combined $98.2m on sporting events in October.

October’s sports betting handle figure has smashed the previous record of $68.1m from September 2021. The latest figures are also significantly better than the $47.1m wagered in October 2020.

Sports betting revenue also hit a new high of $5.4m for the month of October. This was up from the $3.8m generated in September and up from the $4.2m generated this time last year.

The state of New Hampshire received just under $2.6m from its revenue share agreement with DraftKings.

For the financial year to date, sports betting handle for the four months ending October 2021 sits at $239.4m while revenue amounts to $14.5m. In terms of tax, the state has received $6.6m for the year to date.

Online versus land-based

DraftKings’ online and mobile offering was the most popular in October with bettors wagering a total of $68.1m via the DraftKings mobile sportsbook. Online and mobile sports betting accounted for $4m of the state’s entire revenue for the month.

Meanwhile, DraftKings’ three land-based sportsbook locations in the state took in $30.1, in bets. The three land-based sportsbooks managed to generate a combined $1.4m in revenue.

When it comes to tax revenue, $1.9m came from mobile activity and $627,898 came from the land-based sportsbooks.

Sports betting in New Hampshire

In July 2019, New Hampshire became the second New England state to legalize sports betting. 

Land-based, online and mobile sports betting is legal under the state’s law which allows the New Hampshire Lottery to award licenses to 10 land-based venues and five online and mobile sportsbooks.

At the end of November 2019, DraftKings was awarded an exclusive contract to offer sports betting after being selected through a competitive bidding process.

DraftKings went on to launch its mobile sportsbook in the Granite State in January 2020.

Another state sets a record in October

The state of New Hampshire is the latest state to set sports betting records for the month of October.

A contributing factor to October’s success is likely the fact that October had five full Friday through Sunday weekends, giving sportsbooks plenty of time to take more bets on college and professional football.

So far, 12 US sports betting states have now set new handle records for the month of October.

New Jersey set a new handle record of $1.3bn in October while Pennsylvania’s betting handle hit $776.3m and Michigan bettors wagered $497.6m

Meanwhile, Indiana bettors wagered a record $461.1m in October while Tennessee sportsbooks took a record $375.3m for the month.