The online operator Golden Nugget Online Gaming (GNOG) has launched its sportsbook in Virginia and West Virginia via a partnership with Scientific Games.
This comes after it was announced back in August that DraftKings would acquire GNOG in a deal worth $1.56bn.
Golden Nugget’s launches
With the launch of Golden Nugget’s sportsbook product in Virginia, the total number of legal sportsbooks in the state rises to nine.
Golden Nugget was one of three operators approved back in March, along with Bally Bet and Penn National Gaming’s Barstool Sportsbook.
Penn launched Barstool on 10 August, while Bally Bet has yet to launch. Bally’s is not expected to launch its app in the state until the fourth quarter or next year as the operator place to focus its efforts on integrating its recently acquired Gamesys technology.
In addition to Virginia, GNOG also launched its online sportsbook and online gaming products in the state of West Virginia.
GNOG’s sports betting products in both states will be powered by Scientific Games’ OpenBet sports betting technology, allowing consumers to place bets via online and mobile channels.
GNOG will also benefit from the integration of a full risk and liability management service which is powered by Don Best Sports.
Scientific Games’ OpenBet platform was recently sold to Endeavour, the parent company of IMG Arena, in a $1.2bn deal.
The launch in West Virginia saw GNOG also deploy the OpenGaming content aggregation platform from Scientific Games. This means that the operator’s online casino offering in West Virginia will include content developed by Scientific Games’ in-house studios, along with other games from third-party providers.
The operator also has access to complementary features and responsible gambling tools.
GNOG to expand deal with Scientific Games
GNOG will also expand its existing deal with Scientific Games in New Jersey to launch land-based sports betting solutions at the Golden Nugget Atlantic City Hotel & Casino.
The expanded deal comes following the relaunch of GNOG’s mobile sportsbook in the Garden State.
“Existing customers of Golden Nugget have truly embraced legalized sports betting and igaming since we first introduced our online offering,” GNOG president Thomas Winter said. “Thanks to the continued support of Scientific Games and its modern OpenBet technology and OpenGaming platform, we are very excited to announce these range of launches.
OpenBet’s chief commercial officer Cathryn Lai added: “We are proud of our ongoing partnership with Golden Nugget, one of the world’s most recognizable brands in the casino space. We are equally honored that they continue to entrust OpenBet to power their digital and retail sportsbooks across multiple states.
“The entire team worked tirelessly to facilitate these new state launches, and we look forward to working with Golden Nugget across new projects in the future.”
GNOG to be acquired by DraftKings
Back in August, the US betting giant DraftKings announced plans to acquire GNOG from Fertitta Entertainment, Inc in a $1.56bn all-stock deal.
The deal covers all of GNOG’s online assets, as well as its database of 5.5 million Golden Nugget customers across online and land-based.
According to the announcement, DraftKings will pay 0.365 newly issued shares for each common share of GNOG.