Entain launches new “EnTrain” diversity and technology initiative

The online gambling giant Entain has announced the launch of “EnTrain”, a new multi-million-pound global initiative to increase access to technology and improve diversity.

The gambling group’s new corporate social responsibility initiative aims to improve access to technology for underrepresented communities and “positively impact the lives of over 1 million people around the world, either directly or through their families and dependents by 2030″.

What is EnTrain?

The new EnTrain initiative has been described as the “first global strategic commitment” of the Entain Foundation, the corporate social responsibility arm of Entain that aims to support all local communities in which the group operates.

Access to the technology will be provided by the Entain Foundation’s four units of Entain Academy, Scholarships, Apprenticeships, and Partnerships.  According to the announcement, each of the four units will have the following responsibilities:

  • Entain Academy: Supplying transformative technology training for the next generation
  • Entain Scholarships: Providing the platform for a diverse selection of candidates to become digital pioneers
  • Entain Apprenticeships: Upskilling and developing our existing employees, and expanding external apprenticeship schemes with new and existing partners
  • Entain Partnerships: Partnering and collaborating with organisations around the world who amplify and support diversity in technology

Jette Nygarrd-Andersen, Chief Executive of Entain said: “Entain is an ambitious business and sustainability is one of our two core strategic pillars. It benefits our customers and is also good for our business and the wider communities we are part of.

“I believe passionately that we have a vital role to play in inspiring the next generation to pursue careers in technology. As we re-shape the future of interactive entertainment, we also want to help many more people become involved. Our new EnTrain initiative provides the building blocks to help them, through access to academic and vocational courses and the technological expertise and equipment they need to succeed.”

Alongside the new initiative, Entain announced five new global corporate social responsibility partnerships that will make up part of the EnTrain initiative.

Entain’s new partnerships

The first partnership was in the operator’s home market of the UK, and will see Entain fund nine technology apprenticeships through YGAM (Young Gamers and Gamblers Education Trust) – with the first recipients aimed to be announced by the end of 2021.

Daniel Bliss, Director of External Affairs at YGAM,  said: “We are extremely grateful for this support from Entain. This initiative will support our ambitious people strategy and help develop the expertise of our staff team. As a result, our charity will be better equipped to continue our growth and increase our social impact.”

In Europe, Entain has partnered with the Berlin University of Technology and the Nexus Institute, to develop an international executive training programme to enhance diversity in research and development. This is aimed at “technology managers, founders and start-ups, as well as R&D personnel in the private sector, higher education and research organisations.”

Then in the US, the operator has pledged to improve academic support for underserved communities. Entain will do this by launching a scholarship programme with the University of Nevada Las Vegas (UNLV) “to support applicants looking to build careers in the online sports betting and gaming industries”.

The Entain Foundation also announced a partnership with non-profit organisation Tiempo de Juego to launch a high-performance and community-led female football team in Colombia.

Lastly, in Australia, Entain is preparing to take ownership of the “Pathways Academy” which is a multi-faceted education programme to deliver improved outcomes for under-represented groups in technology, whether it be for women, migrant workers, indigenous and neurodiverse groups.