The US gambling giant DraftKings has entered a deal with Major League Baseball’s (MLB) Boston Red Sox for Daily Fantasy Sports (DFS).
This comes as the state of Massachusetts continues to make progress on authorising sports betting.
DraftKings’ deal with the Red Sox
Announced yesterday, the deal with the Red Sox will see DraftKings become the teams official and exclusive DFS partner.
The deal will see the Red Sox promote the operator as its DFS partner through emails, on social media, and on the Red Sox Foundation website. Furthermore, the DraftKings brand will be featured as title sponsor for the 50-50 raffle for all of the team’s home games and on raffle tickets, email blasts, and paddleboards.
In addition to this, the deal will see the DraftKings brand and logo displayed in Fenway Park, alongside existing branding above the “Green Monster” seating section.
The online gambling giant will also have its branding featured on-level home plate signage and LED boards around the stadium.
Comments hint at MA sports betting collaboration
Based on the comments from DraftKings’ and the Red Sox executives in the press release, it appears that both parties want to work together on more than just fantasy sports.
Ezra Kucharz, chief business officer of DraftKings said: “We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots.
“As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning.”
Red Sox EVP of Partnerships Troup Parkinson said: “Since 2015, we have worked closely with DraftKings and are pleased to now have this Boston-based company on board as our official daily fantasy sports partner.
“With millions participating in the world of fantasy sports, this partnership positions us well to grow our game and engage with our fans on a trusted platform. We look forward to deepening our partnership in the years ahead.”
However, before anything can happen on the sports betting front, the state legislature will need to legalise the activity.
MA sports betting status
Last week, the Massachusetts House approved the sports betting bill, House Bill 3974, by a vote of 156-3. The newly passed bill was republished as House Bill 3993 to incorporate the new changes.
Three sports betting license categories would be made available, however, there will be a set licence fee of $5m, regardless of which licence an operator applies for.
Licence holders would be taxed for land-based betting 12.5%, while online and mobile sportsbook operators would be required to pay 15% tax.
Although the House has approved a bill, the Senate must also make a decision on its own sports betting proposal.
Senate Bill 269, which is sponsored by Senator Eric Lesser, Senator Anne Gobi, Senator Susan Moran, and Representative Adam Scanlon, would make three sports betting licence types available, each with different fees and terms.
Under Senate Bill 269, a tax rate of 20% would be applied to land-based sports betting while mobile operators would have to pay 25%.
Last week, the Senate bill was voted out of a joint committee but has yet to see any significant progress.