DAZN hires former Entain head to lead betting and gaming push

The sports streaming firm DAZN has announced the appointment of Ian Turnbull to the newly created role of executive vice president for betting and gaming.

Turnbull has previously held roles at high-profile gambling firms including Entain and Microgaming.

DAZN’s new hire

In his new role as DAZN’s executive vice president for betting and gaming, Turnbull will be responsible for developing the streaming company’s strategy for betting and gaming as well as creating partnerships in the industry.

Turnbull will join former Entain CEO Shay Segev, who left the firm to become DAZN’s new co-CEO earlier this year. Segev was replaced at Entain by Jette Nygaard-Andersen.

DAZN said: “[Turnbull’s] expertise will help DAZN amplify our offerings around the world, giving sports fans the best end-to-end experience on one platform.”

Prior to joining DAZN, Turnbull most recently worked at Amazon Web Services as a global go-to-market specialist with an emphasis on gambling. Before joining Amazon, he worked as a client services director at Microgaming.

Turnbull also held the role of head of B2B at Entain, where he helped to establish the BetMGM joint venture between Entain and MGM Resorts International.

DAZN moving into betting and gaming

DAZN is the latest media giant that is planning to make a move into the sports betting market.

According to a job description shared earlier this week, the streaming company is hiring for the role of VP of product for betting and gaming. The job posting states that DAZN is planning to build “a world class betting proposition.”

The language in the description also suggests that there are plans for the company to launch its owns sportsbook, with language such reading “as the VP of this team, you’ll be responsible for the entire user journey flows from discovery to bet conversion.”

With the hiring of Turnball and the job description, it looks like DAZN has its sights firmly set on the betting and gaming space. The pivot from streaming to gambling seems even more natural now given the fact that Segev is now the firm’s co-CEO.

Earlier this year, DAZN’s co-CEO James Rushton told the BBC that planned to boost revenues by expanding into “things like wagering, betting, fantasy and commerce”.

US potential

Although the role would be based in London, it is safe to assume that the US sports betting market is the target for DAZN. 

This is mainly due to the value of the US sports betting market and the streaming company’s presence in the states.

The steaming company has 15m subscribers across the world and in the US the company is best known for its links to combat sports.

Similarities to FUBO

DAZN’s pivot into the gambling space is reminiscent of FuboTV’s recent venture into gambling.

Last year, Fubo acquired the Vigtory sportsbook platform and has plans to launch its own Fubo-branded sportsbook by the end of the year.

Last month, during a Q2 update, Fubo revealed its revealed details of its Fubo Sportsbook which includes a Live Sync functionality. According to FuboTV its Live Sync function marks an industry first for the sports betting space.

The Live Sync function will work by linking the sports betting app to a Fubo streaming account. From there, the app will display betting markets for whatever the user is watching.

In late August Fubo received approval to offer sports betting in Iowa as well as the state of Arizona.