BGC welcomes Facebook’s decision to allow users to opt out from receiving gambling ads

The Betting and Gaming Council (BGC) has welcomed the news that Facebook is set to introduce an opt-out option for the vast majority of betting adverts on its platform.

This comes after the BGC hailed Safer Gambling Week 2021 as a major success.

BGC welcomes Facebook betting ad opt-out

Last week, the BGC welcomed the news that the social media platform Facebook would be introducing an option allowing users to opt-out of receiving betting ads on the platform.

This means that Facebook users who no longer want to view such advertisements will be able to stop doing so.

According to the announcement, the BGC has been working closely with Facebook over the past year and hopes to come up with even more new tools in the future for those who want to see fewer betting ads.

The move comes after the updated Industry Code for Socially Responsible Advertising for BGC members was released last year.

Under the code, BGC members must ensure that all social media ads must be targeted at consumers aged 25 and over unless the website proves they can be precisely targeted at over-18s.

In a further sign of the regulated industry’s commitment to raising standards, at least 20% of their TV and radio ads are safer gambling messages.

Speaking on the news, BGC chief executive Michael Dugher said: “This is yet more evidence of our commitment to raising standards in the regulated industry.

“I welcome this move by Facebook and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.

“The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

BGC praises high impact coverage of Safer Gambling Week 2021

Prior to the news that Facebook would be allowing users to block betting adverts, the UK industry standard body praised the success of Safer Gambling Week 2021.

According to data released for this year’s campaign, the event generated nearly 25 million social media impressions. Impressions refer to the number of times Safer Gambling Week content was displayed on social media sites like Twitter, Facebook and Instagram.

The 25 million impressions this year mark a 19% year-on-year increase on the 2020 campaign when there were just under 21 million impressions across social channels.

Furthermore, the number of impressions on Safer Gambling Week’s own Twitter, Instagram, and Facebook accounts jumped from 800,000 in 2020 to 1.4 million this year representing an increase of approximately 75%.

Dugher said: “It’s great news that this year’s Safer Gambling Week was such a huge success.

“Once again, this shows the regulated betting and gaming industry’s commitment to continuing to raise standards. But our commitment to safer gambling is not just for one week of the year. Safer gambling is our mission for every week of the year.”