BetMGM teams up with Cheddar News for new sports betting business show

BetMGM, the joint venture between MGM Resorts and Entain, has announced a partnership with the digital-first news network Cheddar News to launch a new sports betting business show.

This comes after BetMGM named football legend Marshawn Lynch as a BetMGM brand ambassador last week.

BetMGM and Cheddar News

Yesterday, BetMGM and Cheddar News announced a partnership that will see both groups launch Cheddar Bets, a new sports betting business show..

In the announcement, the new show was described as a “weekly program offering a first-of-its-kind exploration of the intersection of sports betting and financial markets.”

The new show, Cheddar Bets will air on Thursdays at 4:30 pm ET on Cheddar News. Cheddar Bets will be broadcast from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting, and its impact on Wall Street.

Cheddar Bets will also provide insider access to behind-the-book intel from BetMGM’s oddsmakers. The show premieres Thursday, 19 August.

In addition to working on the new show, BetMGM was also named an exclusive sports betting partner of Cheddar News.

Liam Roecklein, SVP & General Manager, Cheddar News said: “Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer.

“Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation, and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward.”

Matt Prevost, Chief Revenue Officer, BetMGM, said: “As BetMGM continues to invest in innovative sports betting content, we’ve found a great partner in Cheddar News. Through Cheddar Bets, we’ll provide informative and entertaining programming to engage new audiences.”

What is Cheddar News?

Cheddar News is a digital-first news network that provides viewers with “in-depth reporting and updates on trending stories in tech, innovation, business, politics, media, entertainment, and culture.”

The channel is owned and operated by Altice USA and is part of the Altice News Group which includes hyperlocal news in the New York metropolitan area.

At the time of writing, daily programming on Cheddar News includes several programmes such as Wake Up with Cheddar, Opening Bell, Between Bells, Closing Bell, and Cheddar’s News Wrap.

Cheddar News is currently available on Hulu, YouTube TV, Pluto, and Samsung TV+ and also can be found on major US cable systems like Optimum and Spectrum.