The US gambling giant Bally’s Corporation has completed its acquisition of Telescope, a provider of real-time audience engagement solutions for live events.
This comes after Bally’s revealed it would hold off on launching its mobile sportsbook in more states until the acquisition of Gamesys Group is finished.
Bally’s and Telescope
On Thursday, Bally’s announced it had acquired Telescope Inc., a provider of real-time audience engagement solutions for live events, gamified second screen experiences, and interactive livestreams.
The financial terms of the purchase were not disclosed.
According to the announcement, Telescope’s products and services will be used to “amplify” the Bally’s Interactive, Bally Bet and Bally Sports brands, to help create an integrated experience for viewers and players.
Bally’s went on to say that the acquisition will help deliver customised and interactive content, engaging social experiences, and provide opportunities to attract a younger demographic.
Adi Dhandhania, Senior Vice President of Strategy and Interactive for Bally’s Corporation, said, “We are excited to integrate Telescope and its innovative audience engagement products into Bally’s growing and diversified portfolio of interactive assets.
“Mobile technology continues to play an increasingly significant role in sports betting and iGaming, and Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers’ interactivity and engagement with our products. We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint.”
Jason George, Telescope’s Chairman said: “Telescope was founded on the premise that viewers will increasingly seek to engage directly with live video in real-time,. Over the past 19 years, we’ve witnessed a material shift from TV to digital video across OTT and social platforms.
“We believe the next iteration is true gamification with immersive experiences offered anywhere that fans want to engage with their favorite live events. Being part of the Bally’s family will enable us to continue to innovate, offering our clients the best possible services, as well as helping Bally’s to drive play-along experiences and connect with their customer base in new ways. We’re excited to get started.”
What is Telescope?
Telescope is a provider of real-time audience engagement solutions for live events, gamified second screen experiences as well as interactive live stream products.
The firm powers immersive mass-scale participation initiatives across digital devices “with record-breaking results.”
Telescope holds six Guinness Book of World Records, and has won 39 Shorty Awards, four Clio Awards, and a handful of Emmy nominations. Telescope also provides voting products via social, online and SMS; sweepstakes and contests to rewards fans
Bally’s Q2 figures
Last week, Bally’s also published an update for its second-quarter performance for the year of 2021.
According to the financial results for Q2, revenue rose to $267.7m, 826.3% up from $28.9m for the same period last year.
Net income for the period was $68.9m, an increase of $92.5m from a net loss of $23.6m in the second quarter of 2020. Meanwhile adjusted EBITDA hit $83.8m, up from $94.5m from -$10.7m last year.
The business attributed the results to the reduction in coronavirus restrictions across the country, as all properties are now operating at full capacity when compared to 2020.